Archive for August, 2008

The Internet Makes Small Business Dreams Come True

August 30th, 2008

The ultimate small business is a website run out of your home. Think about it. No brick and mortar (aka additional rent for an office). You can teach yourself how to build a website or hire someone to build one for you relatively cheaply.

Websites are the ultimate small business. You have minimal overhead other than computer and web hosting costs, advertising, education expenses, and whatever you put into your product or content.

Another amazing thing about running an online business is you can run it from your apartment, your cubicle, or a beach in Jamaica (as long as there’s wifi).

The sheer scalability of a website is an exciting thing too. Anyone anywhere (well, perhaps not those in China) can visit your online storefront and make a purchase or learn more about your service or whatever it is you have to offer.

If you are interested in starting a small business in whatever field and you haven’t started a website yet, I would recommend that you look into it.  Your competitors are.

Where to Find Internet Writers for Your Blog or Online Business

August 30th, 2008

I wanted to share with everyone my experiences with hiring writers. I write the bulk of my own material, because I’m a writer and I enjoy it. But there are a lot of people out there who do not like to write at all. There are many people, in fact, who hate writing.

But if you have an online business or a website, searchable written content is necessary.  Words are the lifeblood of internet commerce.

Well, there’s good news for you. There are a lot of people willing and eager to write for you. They’re just waiting for you to drop them an email telling them what you need.

Well, that sounds a little easier than it actually is.

You’re probably wondering how you know who is a legitimate writer and how you can make sure you don’t get ripped off or get duplicate content.

I have tried to find writers in three places: freelanceswitch.com, Digital Point Forum, and Craigslist.

First point of advice. Don’t use Craigslist. It’s a hassle. There’s too much to sift through if you put a post there and hope for a good writer to respond. CL may not be a bad website, but there are better places to go to find internet copywriters and content writers.

Digital Point Forum is one of these places. You can find people who charge fair rates and do good work. But you don’t have to take their word for it. Everyone who participates on the site, by either writing content or paying for content, gets rated on a system called iTrader.

You can read reviews of writers from the people who have worked with them. Needless to say, you notice patterns. Furthermore, Digital Point is very strict and kicks out spammers and other dubious people very efficiently. I have had great success working with several writers I found on this site.

FreelanceSwitch is a website all about the freelance lifestyle. It is a resource for professional freelance writers, web designers, graphic designers, and copywriters. There is a job board at the site where you can post a job notice. You don’t have to pay for this, you just have to sign up for an account, which is very simple.

The writers looking for jobs pay $7 a month to have access to the job board, so there is a reverse situation here than on Craigslist. These writers are serious enough about finding freelance writing jobs that they pay for the opportunity to find them. This means you may be able to find higher-quality or more professional writers.

Beware, if you put up a post on this job board you will get some resumes sent to you. This was a new thing for me when I started. People from FreelanceSwitch may expect higher rates of pay than writers on Digital Point, but this isn’t always the case.

Another place to look is Elance, where writers, programmers, and graphic artists set up accounts and bid on projects.  I have very little experience with this website, but I plan to explore it a little more and work with a few writers from the site.  I have heard good things about this community, which also has ratings and ranking systems for its members.  I’ll let you know about my experience with this site.

I hope this helps those of you looking for good quality written content for your websites, blogs, or online business.

Borders Books is a Website with Coffee

August 29th, 2008

I was in Borders recently (which is not the surprising because I spend at least 10 hours or so a week in bookstores) enjoying a hot cup of coffee in the early morning (who am I kidding, it was already ten).

I walked into the bathroom and on my way saw a huge sign for the Borders Visa credit card you can sign up for. The way this probably works is Borders gets a commission fee from Visa for every card they sign up. There may also be some back-end profit sharing from each account they are responsible for–in other words a percentage of the person’s debt.

They may even have their own financing company like many car dealerships have. But this arrangement is more of a profit sharing venture with a bank, than it is their own company.

Then I picked up a book and a magazine and looked for one of the black leather chairs that were constantly being rearranged. Now they were over by the DVD section against one of the walls of the store. I sat and read for a while. I was so startled by the loud and confident sounding voice of Oprah Winfrey from the TV set that jutted out of the wall a few feet above my head that I almost spilled my coffee.

Oprah was talking to a celebrated author about his latest book. The next segment on the tv was a short excerpt from a new documentary about The Rolling Stones. The next was a short piece about a new cookbook.

I was just trying to read and drink my coffee, only to be blindsided by this–advertising!

In-store advertising. I had been wondering how money was made in books. It seems like the actual sale of the book doesn’t make anyone rich–especially not the author. Unless, of course, Oprah gets on board.

Borders isn’t a bookstore. They’re a website. The credit card is their affiliate marketing link. The tv advertising is the ads in their sidebar. And their shelf space (that they sell to publishers) is where they make their profit.

Borders is thinking in terms of multiple revenue streams, which is necessary these days, and is similar to a website that receives a lot of traffic and sells CPM (cost per thousand impression) advertisements.  The real job is to get people into the stores looking at products.

It’s like a newspaper.  The New York Times doesn’t make money from the paltry $1.25 it sells each paper for, it makes money from the full page ad Tiffany takes out hawking their newest silver bracelet.  It’s all about providing an audience.

So next time you feel guilty about thumbing through several magazines that you don’t plan on purchasing as you sip on your coffee, remember that you are doing exactly what Borders Books wants you to do.  So my advice is just enjoy it–that is, if you can find somewhere to sit.

The Beach is My Office: Working From Anywhere

August 29th, 2008

One of the reasons online business appeals to me and thousands of other people across the world is that it gives you the opportunity to earn income from anywhere in the world.

I have this image in my head of a guy sitting on a beach in Jamaica (I don’t know why it’s Jamaica, but for some reason it always is) on a chaise lounge with a Corona and a wifi-connected laptop.

He’s just taken a dip in the cool crystal blue sea and is now sunning himself as he checks his ample Google Adsense earnings or affiliate commissions for the day.

Cap Blanc Nez
Creative Commons License photo credit: ** Maurice **

It’s a dream of many people to become a part of this burgeoning “mobile workforce.”  Whether you start an ecommerce site, a blog, a forum or community, it is fairly easy to do so.

You don’t need to know how to code.  You don’t need to know much about SEO (although it helps).  You don’t even need to know how to write well.  Every day it seems like a company starts up based on helping people create small businesses, manage inventory, or market products or services online.

Most people probably won’t end up conducting the bulk of their business from a beach in Negril, Jamaica, like my example above, but what’s stopping you from trying.  In the process you may find yourself getting an extra check or two each month.

That’s called disposable income.  And last time I checked, that’s a really nice thing to have.