For a writer, there is nothing like the instant gratification of being able to hit the “publish” button and see your work immediately “printed” for all to see and admire.
This feels really good.
Another thing that feels really good is when you begin to earn money from the work you publish online. This is especially exciting because not only are you able to write and have people read what you write, but you are able to turn a profit (even if it is just beer or coffee money).
The combination of these things–publishing and earning a little cash for your efforts–often makes the writer feel like he or she needs to write something everyday. It’s natural: you want to keep up your momentum, you become accustomed to writing daily, and furthermore, you like being able to drink Amstel Light instead of Pabst Blue Ribbon.
This is when the fun gets sucked out of online publishing and quality goes to that same sad place the Dodo now reside.
My advice to you burned-out-blogger is to hire someone to write a post for you a couple times a month. Take a day off from writing and experience the joy of reading someone else’s work on your own website.
You may even be able to entice a “guest poster” to write something in exchange for a link to their own site from the post. This is a good way to get really good content and creates value for both parties.
Write as often as you like and as much as you like, but don’t kill yourself in the process.
Take a day off and hire a writer. You’ll come back the next day refreshed and ready to wow your readers once again.
Related posts:
Quality over quantity – especially with a blog!!!
Oh, and don’t wait until you’re burned out to invite a guest poster to your blog!
It’s a great way to introduce your audience to a new and valued resource.