Archive for November, 2008

Richard Branson on Taking Risks and Finding an Edge in Business

November 17th, 2008

In an informative book called The Medici Effect about entrepreneurialism and innovation, there is a section with an anecdote about how Richard Branson started Virgin Airlines that shows the serial entrepreneur’s views of risk taking and research in business.

In 1984, Branson was already a successful record company executive.  But upon being presented with the idea to start an airline, he jumped at it.  His research consisted of calling a possible competitor, a discount airline called People Express.  When he tried calling to make a reservation, he was put on hold and couldn’t get through to a company representative for several days.  This led Branson to conclude that the company didn’t provide something that Virgin Records, Branson’s first company, did extremely well–good customer service.

This was the “in” he was looking for, his competitive edge.  A few calls later, he signed a year-long lease for a Boeing jumbo jet.  Six months later, Virgin Atlantic’s first flight departed from London.

As the author of the book points out, Branson hadn’t done “extensive research” into the airline business.  He had taken a huge leap into a business that many people knew way more about than he did.  The point of this anecdote, which is probably rather simplified, is that taking action without all the research and the “experience” you think you need may be a good way to get started.

You may be thinking, “well, someone who has the entrepreneurial instincts and past success of a guy like Richard Branson has a better shot at making a new venture succeed.”  And you might be right.  But going form the music business to trying to compete with huge airlines was not an example of “straight line” thinking.  And his research wasn’t what you would call extensive either.

Obviously, a big part of his success relies on the fact that he takes risks and goes balls out where others might play it safe.

It is easy to get bogged down in research and self-doubt.  Sometimes taking the leap is a great way to learn how to do something and figure out how to succeed from inside the business as opposed to getting stuck looking at it from the outside.  In the online business world, where you can start a website or blog in minutes and for little or no money, it has never been easier to take a leap of faith in a new direction and see what happens.

Make Your Website a Lean Mean Machine with SEO Tools

November 14th, 2008

I found a great article over at Delicious–which is a great place to find interesting articles, sites, and links.

This article is actually not an article, but a list of 33 tools you can use to make your website more efficient, more searchable, and just better overall for your visitors and potential visitors.

I haven’t used most of the SEO tools listed here, but one of them that I have used and that I found very useful and accurate is Website Grader.? This tool gives you a snapshot of the quality of your blog over several different criteriom such as pagerank, backlinks, traffic, and title tags.

Google Analytics is also another must-use tool: it lets you know how people arrived at your site, where they came from, what keywords they used, which of your URL’s are the most popular, and a lot more information besides.? I have only scratched the surface of what this program is capable of, because you can do A LOT more with it.

Much of the success of your website depends on finding and eliminating problems and also finding your strengths so you can focus on them.? Often, the goal of a website–especially if you are trying to make money online–is to attract visitors and gain search engine traffic.? The more traffic the better.

Use some of the tools from the list to make your website better.? Some of the tools are free like the two I mention above and some are not free.

How to Earn Money if You Are Unemployed but Have a Computer

November 14th, 2008

I noticed that quite a few of the visitors to my site are searching for terms like “make money while unemployed.” This traffic may be coming to me due to what I thought was my really clever domain name–which has the word “unemployed” in it.? But since a few people have come in search of information regarding that theme, I figured I would write directly to you. I know that we are going through tough times and there are a lot of people who don’t have jobs in the United States, which just really sucks.

There are hundreds of ways to earn money online–I am researching and trying to find new ways every day. I’m really interested in online business and I know that it will be even more important and more effective as we go forward. Frankly, private and public companies can’t be counted on to support workers anymore. Jobs are not safe and 401k’s certainly aren’t either.

Write Articles Online

Constant Content is a great place to sell your writing, no matter what you write about. It is pretty cool because you can list your work and your asking price. If people are interested in your work, they can purchase it from you. You can also sell licensing options, which means you can sell the same article to multiple people. There are also article requests that you can respond to and get paid. There are quite a few people who do really well at Constant Content. If you write good quality articles and can pump out the writing, then you’ll do very well there. Sign up here.

One way to earn money while unemployed if you are located in the United States (unless they’ve changed their rules) is Associated Content.? This is a website for writers where you submit work to the site’s editors and they pay you for your work.? You also receive small bonus payments for every pageview your articles receive.

If you are a writer, or even if you just like to write, you can try your hand at writing a few articles for AC. You can also upload your own videos or audio recordings to the site for payment, so that might be another option.

We’re not talking about a lot of money here, but a few bucks here and there always helps. If you write a few articles that gain a lot of traffic, you may be able to earn a nice little chunk of change. If you have any questions about how to get started with Associated Content let me know in a comment or send me an email.

I’ve earned as low as $4 or an article and as high as $12. Typically, you will earn around 5 bucks for an article–and then you earn bonus payments for every 1000 views, which frankly doesn’t add up to much. One of my articles gets a healthy amount of page views and earns me an extra $7 a month. It doesn’t sound like a lot, and it isn’t really. But I haven’t written many articles published on the site, so if you had ten or twenty good articles earning that, you can see how you could add to your bottom line–no matter how small the amount of money is per article.

Update. I no longer recommend Associated Content as a place to write articles. Start your own blog and you will be able to earn more over the long term. Or if you want a head start, write at Hubpages. You will be able to earn far more money with Hubpages (if you do it right) than you will ever earn at AC. Read how to make money at Hubpages.

Start a Free Blog

Blogger is a free service where you can start a blog, name it what you want (if it is available), and write about anything you want to.? It is also very easy to implement the Google Adsense advertising program to your blog.? You can do it right from your dashboard at the site.? When people click on your ads, you earn money.? When you hit $100, you get a payment issued to you.? The keys to earning money from a blog (and this is a very basic explanation of a not too easy process) are writing content based on a consistent theme, gaining a lot of traffic, and having some sort of monetization on your site. You can use Adsense or even try some affiliate marketing products.

An even easier route to make money online is to sign up for Xomba.com, a website where you can write articles about whatever you want to.? You can include links to any other website of your choice.? The way you earn money on this site is from Adsense.? You just have to put in your publisher id in your account page once you sign up and you start earning 50% of the revenue earned from your writing.

These are just a few ways to get started earning money online.? I know this is not an in-depth or very thorough post, but I just wanted to throw these two sites out to those of you looking for ways to earn income online during these tough times.? They may not be perfect for your situation, but they are a place to start.? Good luck.

10 Inspirational Online Business Stories

November 1st, 2008

Check out this great article at the Sitepoint blog, called 10 Inspirational “How I Did it” Stories about ten individuals who have succeeded in various online business ventures.

The stories range from marketing guru Seth Godin to online dating entrepreneur Markus Frind to Carlo Feliciano, an internet copywriter who shrugged at his own inexperience and jumped head first into his chosen line of work.

The post is a list with links to ten different articles, each about a different person’s online business success.  These are definitely inspirational and hopefully will give you the kick in the pants you need after a rough day out there on the front lines of the wild wild web.