I read a great post at Copyblogger about how to write with authority. I thought it was a good refresher course in how to write in a strong, effective voice in the online medium.
Authoritative writing is dependent on one thing: having authority. This means you need to have some information of value to people–you need to be able to help people. You can’t fake this.
Another thing that is becoming more and more important in business is transparency. People are desperate to find someone who will give them honest, valuable information. It’s called loyalty and it’s not free. It takes effort, passion, and great content to create loyalty.
Once you have a dedicated base of readers or followers who trust you and you honestly care about them, that’s all you need to succeed in online business–or any business for that matter.