Nothing.
In terms of dollars, it costs nothing to start an online business. It takes time and effort, but you can do it for free. There are many ways to get your message out there or display your product online for free.
Start a blog and pump out some content related to what you do. If you’re an accountant, write helpful tax tips. If you can reach out to your audience online by delivering good content, then you will be able to increase potential sales of your product or service.
But don’t be too “salesy” about it. Create some trust first by giving away information or specialized knowledge and you will be well on your way to a new customer. The internet is becoming more and more social everyday, making it very hard for people with shady business practices to prosper. They still do, but it’s getting harder to do so.
Furthermore, people are becoming more savvy about buying online and are actively looking for people to give real advice and help. It’s all about trust and good content.
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Good post.