The Amazon Shopping Experience: Why We Buy

October 22nd, 2009 by chris Leave a reply »

It’s clear that Amazon.com knows how to sell stuff.  But how do they do it?  There is an excellent analysis of the Amazon shopping experience at WebDesignerDepot (find link below), which is a great lesson for anyone interested in e-commerce or building a landing page.

A landing page does not have to be one of those static pages with endless words and red underlines and flashing things.  It’s important to make your blog a good “landing page” since the average visitor makes several judgments about your site the second it loads.  Understanding how people view websites is a great way to create more trust, retain more visitors, and it just helps you stay in line with “good form.”

Amazon.com clearly knows how to aim its website squarely at the needs of its customers, which is the most important thing for a business selling anything.  Even if you are a blogger who sells nothing, you’re still buying something: your visitors time.  A good knowledge of user experience will help you with this too.

See the Amazon shopping analysis article.

Related posts:

  1. How to Build a Successful Amazon Store into Your Blog
  2. Goodbye Amazon Affiliate Links

Advertisement
Only comments with a name (not keywords or anchor text) will be published. Links to sales pages will be deleted. Comments that don't contribute or are just for a link will be deleted.