Everyone talks about how it’s possible to build an online business using social media platforms like Twitter and Facebook. Yeah, you’ve heard this stuff before. But before you click the “back” button and go back to Google to find something else, have a look at a well-written post at inspiredm web design blog about a company that actually used these tools to build a successful business online.
This social media case study differs from most because it actually details how the business owners used different platforms instead of just saying, “Oh it’s easy to start a business online, just get on Twitter!”
On the contrary, this piece is all about how much effort it takes to build a business using social media, which is really the key.