Ignore All Social Media Advice

January 10th, 2010 by chris Leave a reply »

Every single day there is a deluge of new articles with titles like “101 Social Media Tips” or “4,125 Ways to Get More Twitter Followers” or “10 Ways for Entrepreneurs to Use Social Media.”

Ignore all of these articles.  If you want to be successful using social media websites, all you have to do is be sincere.  Don’t try to sell anything via social media because it will never work.  The sale, if there is one, should come way later. 

Social media is about reaching out and being social with others.  It’s not about finding an audience, it’s about providing a service for an audience, whether it’s entertainment or information. 

It’s not about how many followers you have, because it doesn’t matter how many followers you have if they don’t give care about what you have to say.

The only social media tip worth remembering:

Be Sincere and have something to offer.  

That’s it.  Quit wasting your time trying to “build traffic” or “build your brand,” just get out there and start doing things for people.

Related posts:

  1. Social Media Success Case Study: Web Design Startup
  2. 5 Easy Tools for Social Media Monitoring
  3. Facebook Marketing May Be More Effective than Twitter

Only comments with a name (not keywords or anchor text) will be published. Links to sales pages will be deleted. Comments that don't contribute or are just for a link will be deleted.


  1. Lindsay says:

    I actually make a living from my blogs, and I never even got into social media (I’m just now starting to comment on other people’s blogs and Twitter and the like to promote my short stories). I did it all with article marketing and working the SEO angle.

    I do think social media can be a great tool, though. It’s helpful to have a plan (pick a couple services to dominate rather than trying to spatter yourself around) and stick with it. There are a lot of flashes in the pan out there; a lot of people win the game just because they stick around and put out decent content consistently.