Facebook Marketing May Be More Effective than Twitter

January 19th, 2010 by chris Leave a reply »

991916_old_man_and_dovesThere’s an interesting blog post on Social Media Examiner that anyone who is interested in promoting their site via Facebook and Twitter or any other social website should read.

There is a ton of good information in the post gleaned from a report from MarketingProfs called “The State of Social Media Marketing.”  I went to MarketingProfs to see if I could find the report, but it costs $599, so I stuck with the blog post.  

The statement in the title above is probably very obvious to you.  Facebook seems to be a stronger way to market yourself or your site since people will spend more time there due to the fact that there’s more aggregated content on Facebook.  The writer of the post points out that Twitter directs people to external links so encourages people to spend more time away from the site.  

It’s a matter of the structure of the sites and how people use them.

The article has some interesting facts and research that may help you in your Internet marketing efforts.  

One of the most interesting points is about Google Wave and how a social shift is occurring as people begin to bring their own networks with them as they access different sites and services.  

It’s interesting to think about what will happen to your brand and website in the future as more ways of accessing content become available.

Let me finish this post with a question…

What is your main way of promoting your website or blog?  Do you use social media?  Do you bookmark your post all over the place?  Do you write guest posts?  What do you do?

Related posts:

  1. IKEA’s Smart Facebook Marketing with Photo Tagging
  2. 13 Ways to Pump Up Your Facebook Fan Page and Get Attention
  3. Marketing your Internet Business with a Cool App
  4. Bing Twitter vs Other Twitter Search Companies
  5. Social Media Success Case Study: Web Design Startup

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7 comments

  1. Victory says:

    Twitter is till a pretty handy site to get fast feedback and to entice others to link to you.

    Granted twitter is really eating up the link graph, but i guess those are the times we are marketing in.

  2. co662 says:

    Twitter does not have link juice. Only because of their insanely high pagerank, your tweets and even your Twitter profile page can get on the first page of Google just with a simple linking strategy

  3. craigl says:

    Social bookmarking is rapidly turning into one of the easiest marketing tools online, particularly since this can grow your chances of being well ranked by the search engines, also, bookmarking can help a non-indexed page get indexed rapidly.

  4. Art says:

    Hey – nice blog, just looking around some blogs, seems a really nice platform you are using. I’m currently using WordPress for a few of my sites but looking to change one of them over to a platform similar to yours as a trial run. Anything in particular you would recommend about it?

  5. LM says:

    Thanks for good article. Hope to see more soon.

  6. hummingbird says:

    Twitter is a great way to quickly connect with other people, produce tremendous online visibility, drive traffic,. and even advertise and make sales. The problem with twiter is that so many people mess up their marketing strategy from the beginning. The great news here is that makes it easy for you to stand out when you do it adequately.

  7. elektronik says:

    Is facebook taking over the marketing world?! It seems like it–at least on the Internet. Facebook is making some serious moves and will be responsible for a lot of traffic. it’s important to know how to use the technology.