IKEA’s use of photo tagging on Facebook as a way to promote its products was a smart and fun way to engage with customers.
The company set up a profile for the store manager at a newly opened location in Malmo, Sweden, and uploaded pictures of fully furnished rooms. The first person on Facebook to tag each item was awarded it for free. Word spread as winners posted links and images on their own profile pages which of course then became visible to their network of friends.
Watch the short video below for more details.