IKEA’s use of photo tagging on Facebook as a way to promote its products was a smart and fun way to engage with customers.

The company set up a profile for the store manager at a newly opened location in Malmo, Sweden, and uploaded pictures of fully furnished rooms. The first person on Facebook to tag each item was awarded it for free. Word spread as winners posted links and images on their own profile pages which of course then became visible to their network of friends.

Watch the short video below for more details.

(via Mashable)

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Everyone talks about how it’s possible to build an online business using social media platforms like Twitter and Facebook.  Yeah, you’ve heard this stuff before.  But before you click the “back” button and go back to Google to find something else, have a look at a well-written post at inspiredm web design blog about a company that actually used these tools to build a successful business online.

This social media case study differs from most because it actually details how the business owners used different platforms instead of just saying, “Oh it’s easy to start a business online, just get on Twitter!”

On the contrary, this piece is all about how much effort it takes to build a business using social media, which is really the key.

Read Launching a Successful Web Design Startup with Social Media.

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