There’s an interesting blog post on Social Media Examiner that anyone who is interested in promoting their site via Facebook and Twitter or any other social website should read.
There is a ton of good information in the post gleaned from a report from MarketingProfs called “The State of Social Media Marketing.” I went to MarketingProfs to see if I could find the report, but it costs $599, so I stuck with the blog post.
The statement in the title above is probably very obvious to you. Facebook seems to be a stronger way to market yourself or your site since people will spend more time there due to the fact that there’s more aggregated content on Facebook. The writer of the post points out that Twitter directs people to external links so encourages people to spend more time away from the site.
It’s a matter of the structure of the sites and how people use them.
The article has some interesting facts and research that may help you in your Internet marketing efforts.
One of the most interesting points is about Google Wave and how a social shift is occurring as people begin to bring their own networks with them as they access different sites and services.
It’s interesting to think about what will happen to your brand and website in the future as more ways of accessing content become available.
Let me finish this post with a question…
What is your main way of promoting your website or blog? Do you use social media? Do you bookmark your post all over the place? Do you write guest posts? What do you do?
