If you’ve created a Facebook fan page, then chances are you want people to see it, to interact with it, to like it even, and maybe tell their friends about it.
Well, just putting up a Facebook fan page isn’t going to be enough. I found a solid list of 13 Ways to Make Your Facebook page truly epic by using time-tested “old-school” marketing techniques.
The rules of marketing and promotion haven’t changed–only the field of battle has.
The first rule from the article titled 13 Old School Marketing Techniques for Facebook Fan Pages is to Advertise.
You have to advertise your page or else other people will never find it. In the Internet world, links are everything (especially if they’re pointing to great content, otherwise what’s the point?). So you want to build links from your blogs, websites, forums you belong to, etc.
Send as many links as possible to your fan page. Write the URL on your business card and hand it out. Get it out there.
Another couple of rules condensed here for brevity purposes are add content, and add lots of it. Give your company information. Don’t skimp on adding some personality to the forms where you can fill in company info.
Add favorite websites, add links to your blogs, sites, ecommerce pages, and whatever other forums you use online as business fronts.
Add content by writing about things of interest to you and your customer (optimally). Import your blog’s RSS feed. Add youtube videos. Put in the time to add interesting and helpful “stuff” to your Facebook fan page and it will be a lot stronger for it.
The real key to creating a phenomenal fan page that gets traffic and excites people about your brand (and even leads to sales) is the put in the effort to make your page worthwhile, helpful, and valuable.
There are too many lazy Facebook fan pages out there, which is a good thing because it means you can beat them easily and take their traffic.