Archive for the ‘social media tools’ category

13 Ways to Pump Up Your Facebook Fan Page and Get Attention

April 13th, 2010

If you’ve created a Facebook fan page, then chances are you want people to see it, to interact with it, to like it even, and maybe tell their friends about it.

Well, just putting up a Facebook fan page isn’t going to be enough. I found a solid list of 13 Ways to Make Your Facebook page truly epic by using time-tested “old-school” marketing techniques.

The rules of marketing and promotion haven’t changed–only the field of battle has.

The first rule from the article titled 13 Old School Marketing Techniques for Facebook Fan Pages is to Advertise.

You have to advertise your page or else other people will never find it. In the Internet world, links are everything (especially if they’re pointing to great content, otherwise what’s the point?). So you want to build links from your blogs, websites, forums you belong to, etc.

Send as many links as possible to your fan page. Write the URL on your business card and hand it out. Get it out there.

Another couple of rules condensed here for brevity purposes are add content, and add lots of it.  Give your company information.  Don’t skimp on adding some personality to the forms where you can fill in company info.  

Add favorite websites, add links to your blogs, sites, ecommerce pages, and whatever other forums you use online as business fronts.

Add content by writing about things of interest to you and your customer (optimally).  Import your blog’s RSS feed.  Add youtube videos.  Put in the time to add interesting and helpful “stuff” to your Facebook fan page and it will be a lot stronger for it.

Parting Words…

The real key to creating a phenomenal fan page that gets traffic and excites people about your brand (and even leads to sales) is the put in the effort to make your page worthwhile, helpful, and valuable.  

There are too many lazy Facebook fan pages out there, which is a good thing because it means you can beat them easily and take their traffic.

Facebook Marketing May Be More Effective than Twitter

January 19th, 2010

991916_old_man_and_dovesThere’s an interesting blog post on Social Media Examiner that anyone who is interested in promoting their site via Facebook and Twitter or any other social website should read.

There is a ton of good information in the post gleaned from a report from MarketingProfs called “The State of Social Media Marketing.”  I went to MarketingProfs to see if I could find the report, but it costs $599, so I stuck with the blog post.  

The statement in the title above is probably very obvious to you.  Facebook seems to be a stronger way to market yourself or your site since people will spend more time there due to the fact that there’s more aggregated content on Facebook.  The writer of the post points out that Twitter directs people to external links so encourages people to spend more time away from the site.  

It’s a matter of the structure of the sites and how people use them.

The article has some interesting facts and research that may help you in your Internet marketing efforts.  

One of the most interesting points is about Google Wave and how a social shift is occurring as people begin to bring their own networks with them as they access different sites and services.  

It’s interesting to think about what will happen to your brand and website in the future as more ways of accessing content become available.

Let me finish this post with a question…

What is your main way of promoting your website or blog?  Do you use social media?  Do you bookmark your post all over the place?  Do you write guest posts?  What do you do?

Ignore All Social Media Advice

January 10th, 2010

Every single day there is a deluge of new articles with titles like “101 Social Media Tips” or “4,125 Ways to Get More Twitter Followers” or “10 Ways for Entrepreneurs to Use Social Media.”

Ignore all of these articles.  If you want to be successful using social media websites, all you have to do is be sincere.  Don’t try to sell anything via social media because it will never work.  The sale, if there is one, should come way later. 

Social media is about reaching out and being social with others.  It’s not about finding an audience, it’s about providing a service for an audience, whether it’s entertainment or information. 

It’s not about how many followers you have, because it doesn’t matter how many followers you have if they don’t give care about what you have to say.

The only social media tip worth remembering:

Be Sincere and have something to offer.  

That’s it.  Quit wasting your time trying to “build traffic” or “build your brand,” just get out there and start doing things for people.

5 Easy Tools for Social Media Monitoring

December 19th, 2009

It can be really hard to keep track of everything you do while running your online business.  I came across a list of free social media monitoring tools that will help you out with one aspect of your business, website, or blog: keeping track of how well your content does on social media sites.

This is a very useful thing because it helps for research purposes since you can see which kind of work gains traction and what work or yours people like.  This is great knowledge.  If you create content online, these tools should help you out.

Some are free and some are near free.

See the list at TopRankBlog.

Are you a Twitter power user?  Here are 5 Tools to help you track trends on Twitter.  That’s right, they’re Twitter trend tools.  Say that 10 times in a row.