Archive for the ‘writing’ category

Where to Find Internet Writers for Your Blog or Online Business

August 30th, 2008

I wanted to share with everyone my experiences with hiring writers. I write the bulk of my own material, because I’m a writer and I enjoy it. But there are a lot of people out there who do not like to write at all. There are many people, in fact, who hate writing.

But if you have an online business or a website, searchable written content is necessary.  Words are the lifeblood of internet commerce.

Well, there’s good news for you. There are a lot of people willing and eager to write for you. They’re just waiting for you to drop them an email telling them what you need.

Well, that sounds a little easier than it actually is.

You’re probably wondering how you know who is a legitimate writer and how you can make sure you don’t get ripped off or get duplicate content.

I have tried to find writers in three places: freelanceswitch.com, Digital Point Forum, and Craigslist.

First point of advice. Don’t use Craigslist. It’s a hassle. There’s too much to sift through if you put a post there and hope for a good writer to respond. CL may not be a bad website, but there are better places to go to find internet copywriters and content writers.

Digital Point Forum is one of these places. You can find people who charge fair rates and do good work. But you don’t have to take their word for it. Everyone who participates on the site, by either writing content or paying for content, gets rated on a system called iTrader.

You can read reviews of writers from the people who have worked with them. Needless to say, you notice patterns. Furthermore, Digital Point is very strict and kicks out spammers and other dubious people very efficiently. I have had great success working with several writers I found on this site.

FreelanceSwitch is a website all about the freelance lifestyle. It is a resource for professional freelance writers, web designers, graphic designers, and copywriters. There is a job board at the site where you can post a job notice. You don’t have to pay for this, you just have to sign up for an account, which is very simple.

The writers looking for jobs pay $7 a month to have access to the job board, so there is a reverse situation here than on Craigslist. These writers are serious enough about finding freelance writing jobs that they pay for the opportunity to find them. This means you may be able to find higher-quality or more professional writers.

Beware, if you put up a post on this job board you will get some resumes sent to you. This was a new thing for me when I started. People from FreelanceSwitch may expect higher rates of pay than writers on Digital Point, but this isn’t always the case.

Another place to look is Elance, where writers, programmers, and graphic artists set up accounts and bid on projects.  I have very little experience with this website, but I plan to explore it a little more and work with a few writers from the site.  I have heard good things about this community, which also has ratings and ranking systems for its members.  I’ll let you know about my experience with this site.

I hope this helps those of you looking for good quality written content for your websites, blogs, or online business.

Online Business Karma

June 13th, 2008

Online business (much like any other business) is really about give and take.

There is your “give,” which is what you bring to the table: your content, entertainment, or useful information. Then there’s the “take,” which is what you get out of this social transaction.

Here are some typical “gives”:

Information. Most people online are looking for information. Either it’s directions to a restaurant, a movie review, or an article about anything. Good websites provide useful information of some sort.

Entertainment. Another thing people search for online is entertainment. Whether it’s a viral video website or a website with the latest gossip, people actively look for this content. Many websites are based around these themes.

Free Stuff. Many companies, individuals, or websites give away a free product in order to establish a relationship or to get visitors to “opt in” to their email list. The free gift can be an ebook, an informative newsletter, or coupons.

Here are some of the typical “takes”:

Community. Some people just want new readers to become regular visitors to their sites and make friends with like-minded people or those with similar interests, talents, or ideas.

Business. Many websites are set up just to get ad clicks or impressions, or ultimately to convince visitors to buy a product or service.

Profile. Some people want to raise their profile in a certain industry, or distinguish themselves from others in a particular market–in other words, they want to create a brand.

For online article marketers, the give is the informative article they write. Maybe it’s a review of several similar products or it could be a short tutorial on how to start your own website. The take is the link to their website in the signature box at the end of the article.

For someone with a freelance writing website, the give can be informative articles about how to look for writing work, how to write SEO articles, or an ebook about successful strategies for writing for the web. The take would be a link to their writing services.

For someone who owns a video entertainment site, the give is obviously the entertainment. The take typically is advertiser revenue or some kind of membership cost. Internet marketers use the awkward phrase “monetizing traffic”, which basically just means that people who come to a site are subjected to advertisements

You always hear people say, “Content is King.” This is no more true anywhere than online, where search engines operate mostly from “reading” written text.

The better your content–your give–the more successful you will be, that is, the more opportunity you will have to receive something in return.