Posts Tagged ‘blog’

Great Content is the Best SEO

January 19th, 2010

seo and contentSEO is a very important factor in developing a successful blog or online property.  You want the structure of your home to be solid, strong, and well-designed.  

The same goes for your website.  

When people say that SEO is unimportant or a waste of time, they’re wrong.  Making your site search engine friendly and easily navigable and findable is incredibly important.  

But…

It’s not the most important thing.  

Your content is the most important thing.

It’s easy to find yourself rushing through a blog post or an article so you can get to the promotion and link building part much faster.  Successful bloggers know that their job isn’t done after they finish a post.  It’s only the beginning–especially with a new blog.

An informative, well-written post can be pretty lonely without anyone to read it.  And the truth is, people have a lot of options.  There’s plenty to read out there, so you have to find readers and traffic for your site.  You have to promote your work.

The single best thing you can do for the SEO of your site, other than making sure the structure is sound and it’s highly searchable, is to find high quality, relevant links.

And the best way to find these kinds of links is by writing amazing content that people–yes, here it comes–want to link to!  

It’s a much better use of your time to focus on creating amazing content than fishing around the web trying to find people to trade links with.  If what you publish on your site is great, then links will be no problem.  And they’ll all be “one-way” links, not reciprocal!

So, when it comes to the actual content of your site, it will pay off to make it as useful, as informative, as amazing, as scandalous, as eye-catching, and as entertaining as you can.

Great Content is the Best SEO.

(image: Ivan Petrov)

16 Impressive Free Premium WordPress Themes

November 23rd, 2009

wordpress-logo

Many WordPress bloggers love to check out and try new WordPress themes.  One of the coolest things about WordPress blogging is that there are quite a few designers and coders who make some very cool plugins and themes for anyone to use for free.

You can spend hours or even days looking for a high quality theme to use on your blog.  One of the best places to look is on WordPress’s Featured Theme page, which you can access directly from your blog’s dashboard.  There are usually several really good-looking and highly-usable themes there.

There are countless lists of themes as well on design and WordPress blogs.  Here’s a list of some Free Premium Themes at Hongkiat.com.  I’ve been a fan of “The Morning After” (it’s third on this list) for a while now, but haven’t had a chance to use it yet.  A couple of these themes would be great for an online magazine format, or really for any other online business idea you may have.

Let me know what you think of this list?  Also, let me know what your favorite theme is.

Update 11/25/09

I found another great list called the Best Free WordPress Themes of 2009.  Doesn’t “free” just have such a nice ring to it?  Some of the themes on this list, like “Bueno” by Woo Themes, are really nice looking.  If you’re looking for a theme, check out this list.

Also, see this post for a list of great WordPress resources.

How to Build a Successful Amazon Store into Your Blog

November 9th, 2009

If you have a blog, you’ve probably thought about some ways to monetize your site.  One way that a lot of people earn some incremental income (or really good incomes) from their sites is with affiliate relationships with either eBay, Amazon, or other online marketplaces.  Some affiliate with Buy.com as well.

Amazon has some very useful ways to help you promote their products from your blog and gives you a cut of each sale you make.  It’s definitely not an easy thing to do and can take some work figuring out just what kind of product will actually sell.  

The truth is that not every product that seems to make sense to put in front of your specific audience will actually be a product that sells.  In an article at makeuseof.com, Dean Sherwin has some valuable advice on how to integrate an Amazon store into your site (click the link to read) that will help make sales for you.

Three good points that Dean makes are the following:

  • People are not going to buy a $2,000 laptop through your site.  Just not going to happen–even though it would seem to make sense adding a link to this kind of product in an online review of it.  If people can go down the street to Best Buy or Wal-Mart to buy something, that’s probably where they’re going to go.

That being said…

  • Visitors to your website will buy cheaper items (say around $10) a lot of the time.  They will also purchase items off your site that can generally only be found online.  In other words, if it’s only available online and there isn’t a physical store nearby “competing” with you, visitors may just buy from you.
  • Build a separate page for your store and link to it in your navigation with the word “Store.”  Makes sense right?

If you already have an Amazon store or some products linked from your website or you’re looking for a way to (pretty darn easily) add a store to your site, check out this article.

How to Use Delicious to Write Blog Posts

October 22nd, 2009

delicious_logo
Sometimes the hardest thing about blogging is deciding what to write about.  Either you have no idea what to write about, or on the contrary, are so consumed by the sheer amount of information freely available on the internet that you lose focus.

This happens to me quite often.

Using social bookmarking site Delicious is one way to avoid not having ideas ready for blog posts or feeling the pain of information overload.

Delicious is the best place to store and find links to websites and blogs online. Since anyone can see how many times a given link has been saved by the community, it’s easy to see which stories or sites are the most valuable and interesting.

If you’re looking for a story idea, having a look at the front page of Delicious will show you what people are saving, what’s fresh, and what’s trending. This may give you the little push you need to write an epic post.  It’s an interesting site because you never really know what you’re going to find.

Well, maybe you do actually.  You’re going to get a mix of links of interest to web designers, marketers, and tech folk, but there’s always a few wild cards like news stories and random cool links that have bubbled up to the surface.

delicious-bloggin

Often, you will find an idea for a story right there on the front page.  But even if you don’t, you can try the Delicious search function. Type in the category or genre of your blog and see what comes up.  The top entries will be authoritative sites that you probably know (if yours pops up, congrats) and you can work your way down to find links and sites that may interest you and give you a fresh idea or a new take on something.

You can also break down your searches by selecting tags to help filter your search and you can search by “freshness.” In other words, you can look for bookmarks that have been saved over the past year to the present, 2 months to the present, or 4 hours to the present. This will allow you to find perennially popular links and the hot, trending ones.

Picture 5

Delicious gives you a good sense of the authority of an article or blog post because you can see how many other people have saved it. Sure, it’s not a perfect system, but items with fake authority (ie, 20 friends saved it) stick out like a sore thumb.

You can also easily save and tag items you find on Delicious for use as research for a future post. If you’re going to do a link post, like a “100 Ways to do Whatever,” this is a good place to do your research.  Use a unique tag for the items you’re going to include in your list or use for research and you will be able to reference them at your leisure.  Pay attention to tagging saved links and you’ll make your job easier.

Also consider following the bookmarks of people you respect or listen to online.  This can give you a good inside perspective on what topics they are interested in.

Picture 7

Hopefully, after reading this post you can see that Delicious can be an idea generating powerhouse that can help you avoid blogger’s block.

I didn’t get hugged as a child. Show me the love.