Posts Tagged ‘entrepreneur’

4 Ways to Create Awesome Website Content

May 25th, 2012

This is a guest post by Josh Haynam, who is the entrepreneur behind Entrepreneur-Stories.com, a website that adheres to Josh’s own 4 rules of creating awesome website content.  Josh has run companies in a variety of fields including landscaping, selling certified used laptops, and overseeing a ranch full of Arabian horses.

1. Interview people

Did you create the world’s largest video game company? Did you build the music genome? Odds are the answer is no (actually the answer definitely is no).

Good news though, people like the founder of Activision and the VP of marketing at Pandora are accessible and willing to share their wisdom. Whatever niche your site fits into, there’s probably someone who knows much more about the subject than you…so interview them!

This can be a tough thing to start. If your site is young and has no readership why would anyone want to be interviewed by you? The answer is that perseverance is the key to your success. For your first interview you’ll email 30 people asking to talk and only one might email you back, but stick with it and things will get easier.

I know this because that’s exactly what I did with Entrepreneur Stories and today nearly 100% of the people we contact agree to be interviewed by us.

2. Be Helpful

Do you know how to solve a problem that everyone has? Got a solution to a nagging issue? Write about it. Solve that problem or negate that issue and you’ve got a great article. The last thing readers want is fluffy content that doesn’t help them in any way, so helping them is a good idea. Remember that with a blog or website your articles are your product, so make that product worth “buying.”

Ask the people in your niche what their biggest pain points are and then make an attempt to solve them, this is a win-win because you’ll get to know your market and aggregate some good ideas at the same time.

3. “Top” Lists

top ten listsIt seems like there’s already a “top” everything article out there. From “The 10 most successful people of 2012” to “The 15 most viewed cat pictures”, there are a plethora of pieces on this theme. Don’t despair, there are an infinite number of options for articles like this, and even if a particular subject has been covered, wait six months and it will be time to write an updated version.

Warning, don’t do this too much, fill up your site with “Top ten this” and “25 most awesome that’s” and you’ll end up with a lack of depth on your site and readers will look elsewhere for their fill of deep content.

4. Talk about others’ achievements

Cross-examine 5 social media experts, analyze 10 successful people, assess the marketing strategies of 7 entrepreneurs. These are a few articles I’ve written that have gotten good response, but the options are endless for this kind of writing.

There’s nowhere better to look than the awesome people who have “been there, done that” and come out on top. Whatever your market is, there are people who have had success in it, and by analyzing their actions you’ll create some killer content.

Richard Branson’s TED Talk

January 4th, 2010

One of the world’s most well-known entrepreneur and owner of the Virgin companies Richard Branson discusses his life and career at TED. He has some interesting things to say.

Richard Branson on Taking Risks and Finding an Edge in Business

November 17th, 2008

In an informative book called The Medici Effect about entrepreneurialism and innovation, there is a section with an anecdote about how Richard Branson started Virgin Airlines that shows the serial entrepreneur’s views of risk taking and research in business.

In 1984, Branson was already a successful record company executive.  But upon being presented with the idea to start an airline, he jumped at it.  His research consisted of calling a possible competitor, a discount airline called People Express.  When he tried calling to make a reservation, he was put on hold and couldn’t get through to a company representative for several days.  This led Branson to conclude that the company didn’t provide something that Virgin Records, Branson’s first company, did extremely well–good customer service.

This was the “in” he was looking for, his competitive edge.  A few calls later, he signed a year-long lease for a Boeing jumbo jet.  Six months later, Virgin Atlantic’s first flight departed from London.

As the author of the book points out, Branson hadn’t done “extensive research” into the airline business.  He had taken a huge leap into a business that many people knew way more about than he did.  The point of this anecdote, which is probably rather simplified, is that taking action without all the research and the “experience” you think you need may be a good way to get started.

You may be thinking, “well, someone who has the entrepreneurial instincts and past success of a guy like Richard Branson has a better shot at making a new venture succeed.”  And you might be right.  But going form the music business to trying to compete with huge airlines was not an example of “straight line” thinking.  And his research wasn’t what you would call extensive either.

Obviously, a big part of his success relies on the fact that he takes risks and goes balls out where others might play it safe.

It is easy to get bogged down in research and self-doubt.  Sometimes taking the leap is a great way to learn how to do something and figure out how to succeed from inside the business as opposed to getting stuck looking at it from the outside.  In the online business world, where you can start a website or blog in minutes and for little or no money, it has never been easier to take a leap of faith in a new direction and see what happens.

Earn Money Every Hour of Every Day Online

July 18th, 2008

The beauty of internet business is that it is possible to earn money every hour of every single day. You can literally earn money while you sleep. Picture it. Your head is on your pillow while you lie in your comfortable bed. At the same time, your website is working for you.

If you run a blog, website, or an online business, every single article you publish is out there working for you every hour of every day. They’re like little salesmen making cyber house calls. Actually, it’s the other way around. People are actively looking for content and information, so your pages are more like employees waiting for visitors they can assist.

If you are successful with a few websites, you may begin to earn a decent hourly wage. How does $8.00 an hour sound? It doesn’t sound like much when thinking about the traditional 8 hour day.

But multiply it by 24.