SEO is a very important factor in developing a successful blog or online property.  You want the structure of your home to be solid, strong, and well-designed.

The same goes for your website.

When people say that SEO is unimportant or a waste of time, they’re wrong.  Making your site search engine friendly and easily navigable and findable is incredibly important.

But…

It’s not the most important thing.

Your content is the most important thing.

It’s easy to find yourself rushing through a blog post or an article so you can get to the promotion and link building part much faster.  Successful bloggers know that their job isn’t done after they finish a post.  It’s only the beginning–especially with a new blog.

An informative, well-written post can be pretty lonely without anyone to read it.  And the truth is, people have a lot of options.  There’s plenty to read out there, so you have to find readers and traffic for your site.  You have to promote your work.

The single best thing you can do for the SEO of your site, other than making sure the structure is sound and it’s highly searchable, is to find high quality, relevant links.

And the best way to find these kinds of links is by writing amazing content that people–yes, here it comes–want to link to!

It’s a much better use of your time to focus on creating amazing content than fishing around the web trying to find people to trade links with.  If what you publish on your site is great, then links will be no problem.  And they’ll all be “one-way” links, not reciprocal!

So, when it comes to the actual content of your site, it will pay off to make it as useful, as informative, as amazing, as scandalous, as eye-catching, and as entertaining as you can.

If I were to give you one piece of advice for your blog or website, I would tell you to not waste your time doing what internet marketers call “link-building.”  Spend your time writing articles for your site instead of worrying about building links from crappy sites in order to “move up the rankings” in Google.  Make your site amazing and the best kind of links will magically occur naturally!

Great Content is the Best SEO.

(image: Ivan Petrov)

Related posts:

1. 7 Ways to Make Your Website Great
2. Online Content Takes Time to Generate Revenue