Posts Tagged ‘seo’

Great Content is the Best SEO

January 19th, 2010

seo and contentSEO is a very important factor in developing a successful blog or online property.  You want the structure of your home to be solid, strong, and well-designed.

The same goes for your website.

When people say that SEO is unimportant or a waste of time, they’re wrong.  Making your site search engine friendly and easily navigable and findable is incredibly important.

But…

It’s not the most important thing.

Your content is the most important thing.

It’s easy to find yourself rushing through a blog post or an article so you can get to the promotion and link building part much faster.  Successful bloggers know that their job isn’t done after they finish a post.  It’s only the beginning–especially with a new blog.

An informative, well-written post can be pretty lonely without anyone to read it.  And the truth is, people have a lot of options.  There’s plenty to read out there, so you have to find readers and traffic for your site.  You have to promote your work.

The single best thing you can do for the SEO of your site, other than making sure the structure is sound and it’s highly searchable, is to find high quality, relevant links.

And the best way to find these kinds of links is by writing amazing content that people–yes, here it comes–want to link to!

It’s a much better use of your time to focus on creating amazing content than fishing around the web trying to find people to trade links with.  If what you publish on your site is great, then links will be no problem.  And they’ll all be “one-way” links, not reciprocal!

So, when it comes to the actual content of your site, it will pay off to make it as useful, as informative, as amazing, as scandalous, as eye-catching, and as entertaining as you can.

If I were to give you one piece of advice for your blog or website, I would tell you to not waste your time doing what internet marketers call “link-building.”  Spend your time writing articles for your site instead of worrying about building links from crappy sites in order to “move up the rankings” in Google.  Make your site amazing and the best kind of links will magically occur naturally!

Great Content is the Best SEO.

(image: Ivan Petrov)

How to Promote Your Blog and Make Money

November 25th, 2009

pile_of_moneyI was getting ready to write a new post and for some reason revisited some articles I had written months ago but I hadn’t thought of in some time.  There was some good info in some of these posts, so I decided in this post I would bring them to your attention.

Here they are in all they’re glory.  Click ‘em, read ‘em, let me know what you think.  

Four Ways to Promote Your Blog  and gain traffic, subscribers, and maybe some friends.

Looking to start a brand new blog?  Why Not Buy One?  An established blog will have some age, links, content, and hopefully traffic.  These are all good reasons to buy.

Five SEO Tips to Turbocharge Your Website  These are some basic and easy things you can do to make your website more visible to search engines and clearer to your possible visitors.  Make the user experience better, and you will be rewarded.

Can You Really Make Money with Internet Marketing?  Many have tried.  Many have failed.  Some have succeeded.

Six Online Business Myths the Aren’t True  As in any line of work there are misconceptions, misunderstandings, and sure, some lies in internet marketing.

SEO Can Only Help Local Newspapers

November 10th, 2009

Search Engine Journal has a very good post about how local newspapers–and in fact, the newspaper business as a whole–can only benefit from harnessing SEO for their websites.

This article has some details that will help any blog owner, in whatever industry, make their site more visible to search engines and therefore visitors, while also creating a better user experience.

It makes no sense to me why a newspaper would not want to optimize search to each and every article the company owns rights to, even if only the first few paragraphs along with an opportunity to subscribe or pay too read the article.

Why not create a free trial to encourage sign-ups?

Why not flood search engines with all the thousands of archived articles to establish more of a hold on search engine audiences?

5 Steps to Better Search Engine Optimization for Your Blog – Get More Readers, Make More Money

August 13th, 2009

SEO Tips to Make Your Blog More Search Engine Friendly

Making your blog suitable for search engines and easy to navigate for your visitors is at the root of SEO. Here are a few tips to help you get more traffic and achieve what you want to online.

Search engine optimization is the process of making a website more easily accessible by search engines and making it very clear what your website is about. This is basically what SEO is all about. It’s about making your website clear and following certain standards and practices.

It’s also about getting your website ranked higher in the search engine results pages (SERPS) so that you get more traffic to your site and can more easily achieve your objectives.

Here are five basic steps to better on-site SEO for your website.

1) Write a Clear Title that Includes Your Keywords.

This is a smart thing to do for two reasons. One, it clearly states to a possible reader what your post or article is about and tells them what they will get out of it. Two, it makes it clear to search engines that the term you use in the title is a very important one on that individual page. This will help that page rank higher in the search engines for those keywords.

2) Link to Your Homepage and Other Related Pages from New Blog Posts or Articles.

When you write a new blog post, link to other pages on the same site that are related. Make sure to use keyword-rich anchor text that explains in a couple words what the linked-to post is about. This will help further strengthen the SEO of the page and will give your readers a clear path to information that may interest them. You can also link to your home page with the keywords you’re focusing on for the entire site as a whole. Again, this helps your readers navigate the site, keeps them on your site longer, and will strengthen the SEO qualities of the home page.

3) Use Your Chosen Keyword Phrase in the Body of Your Content.

Just like you want to use the keyword phrase in the title of your article, you want to make sure to use it in the body of your blog posts or website content. This will reinforce to search engines and website visitors what your content is about. If your blog is about “antique silver spoons,” you want to target that phrase and include it in the body of the writing.

4) Write Decently Long Posts

A good rule of thumb is to make each piece of content in the 250 to 500 word range. The more you write, the more material search engine bots have to read to know what your site is about. Longer, informative posts should increase your traffic over time, and the better written your work is, the more people will link to it, and help your content in search rankings. You may also find that terms you haven’t thought about are bringing people to your site because you will have more combinations of word on every single page of your website.

5) Write Great Content that is Useful and Informative.

People sometimes forget that the best way to make your site a success is to write extraordinary articles that people will naturally want to link to, bookmark, and show their friends and family. Spending a lot of time on the front end making sure your content is really good will help you more than any other search engine optimization methods every will. Focus on creating value for people and you will have a successful site.

If you do only one thing after reading this article, do this. Write awesome stuff that people fall in love with.

It is very hard to create an immensely successful blog overnight. In fact, it’s near impossible. The bloggers who are making a lot of money work harder than most and put the time in every day to create great work. That being said, if you write something so useful, so helpful, so entertaining, or hopefully all of the above, you could be one of the few overnight success stories.

It takes work, dedication, and some promotion, but you can create a successful blog and even make money from your efforts. You can start a blog for free at blogger.com or wordpress.com, but I highly recommend starting one on private hosting with your own domain name of your choice. This kind of blog will be more valuable in the long run since you will own it outright.

If you are looking for hosting, AN Hosting is the company that hosts a lot of big name blogger’s sites. AN is inexpensive and you even get a free domain name for life with some of the plans. Kill two birds with one stone.

Good luck and remember that the more work you put in, the better your blog will be in the long run. It can be very lonely at times when you feel like no one is interested in your work, but one day the flood gates will open and you will have a popular site.

Key Tips:

SEO stands for Search Engine Optimization.

Better SEO leads to more readers, more subscribers, and making more money online.

SEO is the process of making your website more accessible to search engines. Basically, the clearer you are about what your site is or does, the easier people will find it and the higher it will rank in searches.