Every single day there is a deluge of new articles with titles like “101 Social Media Tips” or “4,125 Ways to Get More Twitter Followers” or “10 Ways for Entrepreneurs to Use Social Media.”
Ignore all of these articles. If you want to be successful using social media websites, all you have to do is be sincere. Don’t try to sell anything via social media because it will never work. The sale, if there is one, should come way later.
Social media is about reaching out and being social with others. It’s not about finding an audience, it’s about providing a service for an audience, whether it’s entertainment or information.
It’s not about how many followers you have, because it doesn’t matter how many followers you have if they don’t give care about what you have to say.
The only social media tip worth remembering:
Be Sincere and have something to offer.
That’s it. Quit wasting your time trying to “build traffic” or “build your brand,” just get out there and start doing things for people.