gainfully unemployed » social media

Ignore All Social Media Advice

chris — Sun, 10 Jan 2010 21:57:25 +0000

Every single day there is a deluge of new articles with titles like “101 Social Media Tips” or “4,125 Ways to Get More Twitter Followers” or “10 Ways for Entrepreneurs to Use Social Media.”

Ignore all of these articles. If you want to be successful using social media websites, all you have to do is be sincere. Don’t try to sell anything via social media because it will never work. The sale, if there is one, should come way later.

Social media is about reaching out and being social with others. It’s not about finding an audience, it’s about providing a service for an audience, whether it’s entertainment or information.

It’s not about how many followers you have, because it doesn’t matter how many followers you have if they don’t give care about what you have to say.

The only social media tip worth remembering:

Be Sincere and have something to offer.

That’s it. Quit wasting your time trying to “build traffic” or “build your brand,” just get out there and start doing things for people.

IKEA’s Smart Facebook Marketing with Photo Tagging

chris — Thu, 26 Nov 2009 06:59:20 +0000

IKEA’s use of photo tagging on Facebook as a way to promote its products was a smart and fun way to engage with customers.

The company set up a profile for the store manager at a newly opened location in Malmo, Sweden, and uploaded pictures of fully furnished rooms. The first person on Facebook to tag each item was awarded it for free. Word spread as winners posted links and images on their own profile pages which of course then became visible to their network of friends.

Watch the short video below for more details.

(via Mashable)

Pop Culture to Peep Culture

chris — Mon, 23 Nov 2009 05:51:12 +0000

What are the effects of social media on modern culture? Sure, some of them are obvious.

We are less private. We share a lot more information with strangers than we ever have in the past.

We air our grievances and opinions (and post party pictures of ourselves) without a second thought.

But are we really more isolated as a result of this high-speed, share-everything culture, rather than being closer to other individuals?

In an interesting article at the Canadian Marketing Blog (one of these wonderful sites you may never be exposed to except for the magic of Delicious’ front page) titled From Pop Culture to Peep Culture, the author tackles some of these questions and makes some good points.

The author writes that we are moving from Pop Culture to Peep Culture. Pop Culture is characterized by performers and celebrities entertaining us while we sit passively and watch. Peep Culture is entertainment found through sifting through people’s lives on the Internet through Youtube and Facebook. It’s scripted vs unscripted material.

The spotlight has turned to anyone and everyone. You mother can go viral. That kid you went to high school can become a world famous winning contestant on American Idol. Lines between celebrity and entertainment industry civilian are becoming very blurry.

What does this say about modern culture at large? The author of the piece, Merril Mascarenhas, claims that our very ideas of ultimate success are predicated on these fantasy notions of celebrity lifestyles.

Case in point: The Kardashians. What have these people done other than showcase a fantasy celebrity lifestyle? These people have no discernible talents (well, at least that I can see), yet have a huge media presence and make a lot of money. But what do they do other than let people see (highly controlled) parts of their lives through various TV shows and magazine interviews?

If you look back and see where the origins of Kim Kardashian’s “start” came (if you can trust the brief interview I heard of Ryan Seacrest talking to Perez Hilton) it was from a few pictures taken with celebutante Paris Hilton. From these humble beginnings, a media juggernaut was created that now includes her family and even recently extended to a couple of high profile athletes. We eat this stuff up.

It’s an interesting article that, rather than answers these questions, really just gets the conversation started. Well, except for the Kardashians part–that was my addition to the conversation.

Read it here: From Pop Culture to Peep Culture.