Posts Tagged ‘website promotion’

4 Ways to Create Awesome Website Content

May 25th, 2012

This is a guest post by Josh Haynam, who is the entrepreneur behind Entrepreneur-Stories.com, a website that adheres to Josh’s own 4 rules of creating awesome website content.  Josh has run companies in a variety of fields including landscaping, selling certified used laptops, and overseeing a ranch full of Arabian horses.

1. Interview people

Did you create the world’s largest video game company? Did you build the music genome? Odds are the answer is no (actually the answer definitely is no).

Good news though, people like the founder of Activision and the VP of marketing at Pandora are accessible and willing to share their wisdom. Whatever niche your site fits into, there’s probably someone who knows much more about the subject than you…so interview them!

This can be a tough thing to start. If your site is young and has no readership why would anyone want to be interviewed by you? The answer is that perseverance is the key to your success. For your first interview you’ll email 30 people asking to talk and only one might email you back, but stick with it and things will get easier.

I know this because that’s exactly what I did with Entrepreneur Stories and today nearly 100% of the people we contact agree to be interviewed by us.

2. Be Helpful

Do you know how to solve a problem that everyone has? Got a solution to a nagging issue? Write about it. Solve that problem or negate that issue and you’ve got a great article. The last thing readers want is fluffy content that doesn’t help them in any way, so helping them is a good idea. Remember that with a blog or website your articles are your product, so make that product worth “buying.”

Ask the people in your niche what their biggest pain points are and then make an attempt to solve them, this is a win-win because you’ll get to know your market and aggregate some good ideas at the same time.

3. “Top” Lists

top ten listsIt seems like there’s already a “top” everything article out there. From “The 10 most successful people of 2012” to “The 15 most viewed cat pictures”, there are a plethora of pieces on this theme. Don’t despair, there are an infinite number of options for articles like this, and even if a particular subject has been covered, wait six months and it will be time to write an updated version.

Warning, don’t do this too much, fill up your site with “Top ten this” and “25 most awesome that’s” and you’ll end up with a lack of depth on your site and readers will look elsewhere for their fill of deep content.

4. Talk about others’ achievements

Cross-examine 5 social media experts, analyze 10 successful people, assess the marketing strategies of 7 entrepreneurs. These are a few articles I’ve written that have gotten good response, but the options are endless for this kind of writing.

There’s nowhere better to look than the awesome people who have “been there, done that” and come out on top. Whatever your market is, there are people who have had success in it, and by analyzing their actions you’ll create some killer content.

13 Ways to Pump Up Your Facebook Fan Page and Get Attention

April 13th, 2010

If you’ve created a Facebook fan page, then chances are you want people to see it, to interact with it, to like it even, and maybe tell their friends about it.

Well, just putting up a Facebook fan page isn’t going to be enough. I found a solid list of 13 Ways to Make Your Facebook page truly epic by using time-tested “old-school” marketing techniques.

The rules of marketing and promotion haven’t changed–only the field of battle has.

The first rule from the article titled 13 Old School Marketing Techniques for Facebook Fan Pages is to Advertise.

You have to advertise your page or else other people will never find it. In the Internet world, links are everything (especially if they’re pointing to great content, otherwise what’s the point?). So you want to build links from your blogs, websites, forums you belong to, etc.

Send as many links as possible to your fan page. Write the URL on your business card and hand it out. Get it out there.

Another couple of rules condensed here for brevity purposes are add content, and add lots of it.  Give your company information.  Don’t skimp on adding some personality to the forms where you can fill in company info.  

Add favorite websites, add links to your blogs, sites, ecommerce pages, and whatever other forums you use online as business fronts.

Add content by writing about things of interest to you and your customer (optimally).  Import your blog’s RSS feed.  Add youtube videos.  Put in the time to add interesting and helpful “stuff” to your Facebook fan page and it will be a lot stronger for it.

Parting Words…

The real key to creating a phenomenal fan page that gets traffic and excites people about your brand (and even leads to sales) is the put in the effort to make your page worthwhile, helpful, and valuable.  

There are too many lazy Facebook fan pages out there, which is a good thing because it means you can beat them easily and take their traffic.

Increase Your Blog Traffic with Article Directories

September 29th, 2009

One of the best ways to promote your blog or website is by publishing articles in Article Directories. Some of the better known directories are EzineArticles.com and GoArticles.com.  Publishing articles in these kinds of directories is smart for a few reasons.

  • They create direct click-through traffic to your blog posts, articles, or domain.
  • They can help your site become indexed by search engines more quickly.
  • They create back-links to your site, which helps it achieve higher search engine results in Google and Yahoo.

How do Article Directories Work?

You can publish articles about anything, but you want the subject to be specifically related to what you write about on your blog.  The reason for this is that you get to place two links in the signature box at the end of your articles.  This is pretty much the whole reason you want to write for article directories: building links to your work.

Once your article is approved, it will be live and should soon get some search traffic to it.  This will in turn send some traffic to your blog via you signature links.  Other web publishers can re-publish your work on their own websites as long as they include the links to your site, which can further increase the amount of links you get to your work.

How to Get Click Through Traffic from Article Directories.

It is always nice to see high rates of click-through traffic on your ezine articles.  One way to increase clicks on your links is by writing in such a way that your reader still wants more information and will naturally want to click your link as a means to finding it.

In my last post I used the example of home brewing beer so I’ll continue that here.  Your article may be about how to brew beer properly or some things to know for beginners.  You may write in your signature something like this (with the link in quotes):

Read more about how to choose the best “Home Brewing Kits.”  Also, learn more tips and tricks to getting started “Brewing Beer at Home.”

Both links can be to different posts on your blog, or one can be to a post and the other can be to the homepage domain.  You want to also make sure to use keyword-rich anchor text.  The first link in the above example could lead to a review of several “home brewing kits,” while the second may be to the homepage, which may be more general in theme, which is why you use the text “”Brewing Beer at Home.”  It really depends on what your target keywords are.  In this example, you would

Keyword-rich links are good for off-site SEO and will help your site in the SERPS.  If you’re looking to gain traffic to your site, both direct and long term, article directories are a good place to start.

Article Length

400 to 500 words is the optimal length for these articles.

It can be frustrating getting started at Article directories–at least for me it was–because your work may be rejected for not reaching the publisher’s standards.  They don’t want spammy or keyword-stuffed content, which is part of the reason these directories maintain their high quality reputations, which are reflected in PR and search engine rankings.